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Implications of Customer Relationship Management

Demonetization and GST implementation are Two critical economic disruptions has shaken up the economy and pushed us towards the digital economic reforms. Demonetization wiped out 86 % value of currency notes in circulation and pushed people towards the cashless facility and digital payments and more than 1 billion participated in this system voluntarily. This opened up new avenues for other systems and business to connect with people on a day to day level in a more personalised way. GST implementation moved the business from manual paperwork transaction of filing of tax return and paper submission to e-filing of tax returns and presentation of the necessary paperwork in digital form. The much-needed boost to India’s digital infrastructure is here with citizens moving to the mobile payment system for day to day transactions and business moving to e-paper system where transactions are digitised, and database maintained. Connecting with the business users in a personalised way i...
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